DIGITAL STRATEGIES & ENGAGEMENT

 

We work with clients to build and maintain their digital presence and engagement using a variety of tools and methods including community management/monitoring, content creation, advertising, influencer outreach and digital advocacy.

 
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JT helped us understand developing digital media strategies and how to best use them to meet our consumers. I appreciate the quality and frequency of reports and their ability to tweak campaigns to get the most out of our budget.
— Lea Bacci, Prevention Program Coordinator, Lake County Health Department and Community Health Center
 
 

Digital capabilities

  • Strategy development and implementation

    • We work with clients to develop digital strategies designed to raise awareness, engage stakeholders and create buzz around issues and organizations.

  • Custom content creation

    • We collaborate with clients to develop a digital voice aligned with traditional messaging. Our team develops digital assets from scratch, including social media graphics, infographics, e-blast templates and micro-websites.

  • Community management

    • We help clients maintain consistent and productive engagement with key audiences on social media.

  • Influencer outreach

    • In order to raise awareness and reach target audiences, we collaborate with prominent people, brands and industry leaders to amplify clients’ key messages.

  • Digital advocacy

    • We have extensive experience in utilizing digital platforms to elevate public affairs engagement and make it easy for constituents to take action.

  • Search engine and social media advertising

    • Digital and social advertisement can be a complex, yet effective way to reach specific audiences. Our team is skilled at developing creative strategies that convert into valuable impressions and search results.

  • Digital monitoring, measurement and analysis

    • We provide timely reports on digital engagement and campaign progress that result in nimble adjustments and future content development.

  • Microsite design and build

    • We bring campaigns to life through engaging, action-oriented microsites. We manage the build from start to finish, from designing branding to directing the site past the “go-live” date.

  • Email marketing

    • We work with clients to create email marketing campaigns based on a targeted approach that will generate traffic to a website or actionable task.

  • Capacity building

    • Whether it is audience growth, establishing new channels, promoting an event or amplifying a specific message, we are skilled at developing long-term strategies to build and maintain a digital presence.

  • ~accord

 

Our Services