PUBLIC AFFAIRS

 

We help clients advance business and policy goals in legislative, regulatory and other public arenas. We develop comprehensive communications strategies, craft compelling messages and implemented coordinated outreach, media and digital campaigns.

 
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JT has brought significant public affairs capability to They Deserve More, but more than that, they brought passion and commitment – they shared our mission. After years of nothing from the state, they were the strategic communications partner who helped generate the first raise we could give to our direct service professionals in a decade.
— Jim Haptonstahl, Executive Vice President, UCP Seguin; They Deserve More coalition co-founder
 
 

Public affairs capabilities

  • Communications strategy

    • At JT, we believe that sound strategy should drive tactics, rather than implementing tactics in search of a strategy. We help clients determine the right approach to reach their target audiences.

  • Core message development

    • We develop research-informed message platforms using a combination of value statements, data/proof points and testimonials/success stories to help paint a picture of an organization’s impact.

  • Crisis management

    • We work with clients to prepare for and manage issues and crisis. We help clients think about and plan for potential issues before they occur, as well as jump right in should a situation arise.

  • Issues and public awareness campaigns

    • We implement multifaceted campaigns to help organizations raise awareness and gain supporters. We know how to reach people where they work, play and live using a variety of tactics.

  • Grassroots and grasstops outreach and coalition building

    • We work with clients to identify the right voices for a coalition, secure their support and keep them engaged and mobilized throughout the campaign.

  • Media relations

    • At JT, we take a strategic and targeted approach to media relations that includes determining the best story angles and identifying local and national reporters that might be interested in the story.

  • Message and media training

    • We have provided media training for clients including corporate executives, Board chairs, university presidents, elected leaders, field staff, hospital CEOs, nonprofit directors and many others. Our hands-on communications trainings are developed to meet the unique challenges and opportunities of each organization or individual.

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Our Services